Your Ultimate Resource Guides

Full of expert advice to help you grow your business…

Free Resources & Downloads…

The £10,000 per Hour Guide To How You Spend Your Time

To make big leaps forwards in your business you need to spend time working on the big ‘stuff’. This’ll help you…

Nine ‘Sneaky’ Tricks To Triple your Email Conversions

Email Marketing is still one of the most valuable marketing pillars and this will help you get more sales from your emails.

Building Your Dream List

There’s a real art to identifying and getting in front of your ideal customers. This blueprint will help you get started…

Finding Your Customer Avatar

Marketing to the right people will save you a lot of wasted time and money. Find out who you should target with this workbook.

Copy Checklist

This checklist will help you plan and write more compelling marketing copy.

Marketing Spend Calculator

Work out what you should be spending to market your products/services to get a new customer.

Mindset Checklist

How you think is often more important than what you do. Here’s a checklist to test your mindset.

What’s Your Time Worth

Complete this quick calculation to find out how much you are truly worth

Professional Business Person

Take the test to find out whether you are a Professional Business Person or a Wannabee?

Where Are You On The Pyramid?

80% of Business Owners are wrong - about everything! Here’s the proof…

The 7 Secrets

This guide alone could transform your business. Embrace and implement the 7 secrets to achieve a greater level of success.

LinkedIn Lead Generation

Are you using LinkedIn to connect with your target market? This Guide is full of proven strategies, tactics and scripts to help you generate quality leads through the LinkedIn platform.

A World Class Follow Up System

Don’t leave money on the table. Make sure you’re working the leads that you get.

The Business Inspector Audit

What do your prospects and customers see when they search for you and your business? Use this checklist to see how you score with Google, Facebook, LinkedIn, your marketing material, website and more…

Website Audit Checklist

How does your website stack up? Use this checklist to understand how and where small improvements can help you to deliver big results with your website.

Wheel of Life

How happy are you with each element of your life? This’ll get you thinking and is worth spending 10 minutes to complete.

Your 11 Foundation Blocks

These are the things that all businesses need to have in place to be successful.

Discover insightful articles anwering top questions from business leaders from my experience as a highly sought after business growth coach

The following articles address the 'Top Most Frequently Asked Questions' that I encounter in my role as an accomplished Business Growth Coach. They are indicative of the types of questions that all small business owners always ask me as they need to know the answers when they are a stuck or in a ruck, and need help to grow their business. This knowledge will make a step change in their business and ultimately help them become more profitable.

What's the point of reviews?

Do I really need them anyway?

Reviews are crucial for your business as they build trust and credibility with potential customers. Positive feedback enhances your reputation, influences buying decisions, and improves visibility in search rankings. They provide valuable customer insights, helping you improve your offerings and customer service, ultimately driving growth and customer loyalty.

A Business coach? Why would I do that?

What difference will a business coach make?

Working with a business coach can significantly transform your business. They offer expert insights, objective perspectives, and accountability, helping you navigate challenges and seize opportunities. Personalized guidance tailored to your specific needs drives strategic growth and innovation. Coaches also aid in skill development, crucial for long-term success, while expanding your network, opening doors to new partnerships and opportunities.

Can it make a difference?

What is a scorecard?

A business scorecard is a strategic management tool that tracks key performance indicators (KPIs) against your business goals. It provides a clear, concise overview of your company's performance, helping identify strengths and areas for improvement. Implementing a scorecard ensures alignment of activities with strategic objectives, fosters data-driven decision-making, and aids in tracking progress, making it essential for effective business management and growth.

work with a business coach to gain more profits

Why you should be investing in your marketing now more than ever before

January 12, 20242 min read

Lack of support with sales and marketing most pressing issue for small businesses research shows

In today's dynamic economic landscape, small business owners in the UK are navigating through a myriad of challenges. Notably, a 2023 survey by the prestigious UK StartUp Awards, encompassing insights from over 1,200 entrepreneurs, revealed a striking insight: 67% of business founders cite marketing and sales support as their paramount hurdle for 2024 — a concern that eclipses even funding obstacles.

business growth, strategies for business growth, benefits of business coaching

Historically, start-ups have predominantly leaned on personal finances to kick-start their ventures, a trend that has persisted as traditional financial institutions have tightened lending. However, an intriguing shift has emerged — marketing has ascended to the forefront of small business apprehensions. But why?

In an era where fiscal prudence is paramount, marketing allocations are often vulnerable to reductions. Yet, this overlooks their intrinsic value; effective marketing is not merely an expenditure but a pivotal investment. In tumultuous times, it's the beacon that maintains brand presence, fosters customer relationships, and captures market opportunities.

Contrary to common belief, a lean budget is not synonymous with ineffective marketing. It's not the size of the budget but the strategic allocation that ensures sustainable brand development — a cornerstone for long-term business success.

Moreover, advancements in AI and digital marketing tools have democratised content creation, offering unprecedented access and potential. Today's resources, designed for budget-conscious founders, are more intuitive, efficient, and far-reaching than ever before.

Resilience is the hallmark of the UK's startups, having weathered the storm of recent years' economic upheavals. Now, as they face elevated interest rates and cost of living uncertainties, their tenacity is more evident than ever.

For business owners looking to fortify their sales and profit margins, recognizing the potency of strategic marketing and sales support is critical. Explore the transformative impact a seasoned business coach can have on your enterprise by getting in touch today.

Embark on a journey to bolster your business's growth trajectory. Click here for a complimentary 15-minute discovery conversation to unlock tailored strategies that will elevate your sales and marketing initiatives in 2024. Together, we can navigate these challenging times and emerge stronger.

Mick Betteridge

On leaving the military in 2008 after a full career I did not plan on a recession, let alone what would follow in the next few years. On reflection, those first few years were a tough education but by adapting the skills learned from a full career in the military, and by implementing new processes, with a change in mindset, it became fun but tough.

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