Your Ultimate Resource Guides

Full of expert advice to help you grow your business…

Free Resources & Downloads…

The £10,000 per Hour Guide To How You Spend Your Time

To make big leaps forwards in your business you need to spend time working on the big ‘stuff’. This’ll help you…

Nine ‘Sneaky’ Tricks To Triple your Email Conversions

Email Marketing is still one of the most valuable marketing pillars and this will help you get more sales from your emails.

Building Your Dream List

There’s a real art to identifying and getting in front of your ideal customers. This blueprint will help you get started…

Finding Your Customer Avatar

Marketing to the right people will save you a lot of wasted time and money. Find out who you should target with this workbook.

Copy Checklist

This checklist will help you plan and write more compelling marketing copy.

Marketing Spend Calculator

Work out what you should be spending to market your products/services to get a new customer.

Mindset Checklist

How you think is often more important than what you do. Here’s a checklist to test your mindset.

What’s Your Time Worth

Complete this quick calculation to find out how much you are truly worth

Professional Business Person

Take the test to find out whether you are a Professional Business Person or a Wannabee?

Where Are You On The Pyramid?

80% of Business Owners are wrong - about everything! Here’s the proof…

The 7 Secrets

This guide alone could transform your business. Embrace and implement the 7 secrets to achieve a greater level of success.

LinkedIn Lead Generation

Are you using LinkedIn to connect with your target market? This Guide is full of proven strategies, tactics and scripts to help you generate quality leads through the LinkedIn platform.

A World Class Follow Up System

Don’t leave money on the table. Make sure you’re working the leads that you get.

The Business Inspector Audit

What do your prospects and customers see when they search for you and your business? Use this checklist to see how you score with Google, Facebook, LinkedIn, your marketing material, website and more…

Website Audit Checklist

How does your website stack up? Use this checklist to understand how and where small improvements can help you to deliver big results with your website.

Wheel of Life

How happy are you with each element of your life? This’ll get you thinking and is worth spending 10 minutes to complete.

Your 11 Foundation Blocks

These are the things that all businesses need to have in place to be successful.

Discover insightful articles anwering top questions from business leaders from my experience as a highly sought after business growth coach

The following articles address the 'Top Most Frequently Asked Questions' that I encounter in my role as an accomplished Business Growth Coach. They are indicative of the types of questions that all small business owners always ask me as they need to know the answers when they are a stuck or in a ruck, and need help to grow their business. This knowledge will make a step change in their business and ultimately help them become more profitable.

What's the point of reviews?

Do I really need them anyway?

Reviews are crucial for your business as they build trust and credibility with potential customers. Positive feedback enhances your reputation, influences buying decisions, and improves visibility in search rankings. They provide valuable customer insights, helping you improve your offerings and customer service, ultimately driving growth and customer loyalty.

A Business coach? Why would I do that?

What difference will a business coach make?

Working with a business coach can significantly transform your business. They offer expert insights, objective perspectives, and accountability, helping you navigate challenges and seize opportunities. Personalized guidance tailored to your specific needs drives strategic growth and innovation. Coaches also aid in skill development, crucial for long-term success, while expanding your network, opening doors to new partnerships and opportunities.

Can it make a difference?

What is a scorecard?

A business scorecard is a strategic management tool that tracks key performance indicators (KPIs) against your business goals. It provides a clear, concise overview of your company's performance, helping identify strengths and areas for improvement. Implementing a scorecard ensures alignment of activities with strategic objectives, fosters data-driven decision-making, and aids in tracking progress, making it essential for effective business management and growth.

Business set up

Setting up in Business

February 07, 20243 min read

How do I start up in business?

Embarking on the journey of launching your very own small business is an exhilarating and ultimately rewarding endeavor. Yet, navigating the intricate and ever-evolving landscape of entrepreneurship demands more than just enthusiasm—it calls for astute planning and strategic decision-making.

1. Crafting a Comprehensive Business Plan

A meticulously designed business plan stands as the cornerstone of your success as a small business owner. It serves as a guiding beacon, illuminating the path to your business goals. Within its pages, outline your objectives, pinpoint your target market, undertake a thorough competitive analysis, and devise a robust marketing strategy. Include financial projections, meticulous budgeting, and a finely detailed operational plan. Such a comprehensive business plan doesn't just provide direction; it also becomes a powerful tool when seeking financing or investors.

Business Plan

2. Securing the Necessary Financing

Determining how to finance your small business is a pivotal consideration during its inception. Delve into an array of funding options, such as personal savings, loans, grants, or investor partnerships. Dive deep into researching funding opportunities and financial institutions that ardently support small businesses. Develop a realistic budget that comprehensively covers start-up costs, ongoing operational expenses, and any unforeseen contingencies. Remember, financial planning remains an ongoing process, and maintaining a robust cash flow stands as an absolute imperative for long-term business sustainability.

Money for business set up

3. Establishing a Prominent Online Presence

In the digital age, crafting a professional and compelling online presence is no longer a luxury but an absolute necessity. Create a captivating website that effectively showcases your products or services while facilitating seamless customer interaction. Leverage the power of social media platforms to connect with your target audience and vigorously promote your business. Ensure that your online presence resonates with your brand identity and masterfully conveys the immense value your products or services bring to the table.

Getting online

4. Practical Storage Solutions for Business Growth

While securing a physical location for your business may require time and patience, storage units offer an ingenious solution for safely housing your inventory, equipment, and supplies while awaiting the readiness of your premises. Renting a storage unit provides a secure, easily accessible space to safeguard essential business-related items without necessitating a dedicated physical location. This newfound flexibility empowers you to commence operations without delay and serves as a cost-effective solution during the nascent stages of your small business.

Practical Business Storage solutiions

5. Strategic Technology Investments

Investing wisely in technology plays a pivotal role in streamlining your small business operations and amping up overall efficiency. Handpick tools and software that align perfectly with your industry and specific business needs. Consider the invaluable contributions of customer relationship management (CRM) systems, cutting-edge accounting software, efficient project management tools, and robust e-commerce platforms.

business technology

6. Fostering a Powerful Brand Identity

Creating a magnetic and unmistakable brand identity lies at the core of establishing a memorable and recognizable presence in your chosen market. Forge a unique logo, select a consistent color palette, and fashion a captivating brand message. Make certain that your brand identity harmoniously syncs with your target audience while skillfully conveying the distinct value proposition of your small business. Consistency across all branding facets instills trust and breeds unwavering loyalty among your cherished customers.

Brand identity

7. Strategic Marketing and Promotion Tactics

Effectively marketing your small business constitutes a non-negotiable aspect of attracting customers and generating the revenue you desire. Engineer a comprehensive marketing strategy encompassing both online and offline tactics. Harness the potential of social media marketing, content marketing, search engine optimization (SEO), and the power of email marketing to dynamically connect with your target audience. Also, consider traditional marketing channels such as local advertising and networking events to fortify your presence within the community.

In conclusion, embarking on the entrepreneurial journey is a noble pursuit, and your commitment to navigating its intricacies is commendable. By following these strategies and considering the benefits of working with a seasoned business coach like myself, you'll pave a smoother path to success as a small business owner. Remember, with the right guidance and a strategic mindset, your entrepreneurial dreams can become a reality.

Business Strategy

Mick Betteridge

On leaving the military in 2008 after a full career I did not plan on a recession, let alone what would follow in the next few years. On reflection, those first few years were a tough education but by adapting the skills learned from a full career in the military, and by implementing new processes, with a change in mindset, it became fun but tough.

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